CD Skripsi

Strategi Public Relations Tourism Autherity Of Thailand (Tat) Jakarta Office Dalam Mempromosikan Wisata Halal Kepada Wisatawn Indonesia

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Halal tourism is a global phenomenon today. The development of Halal tourism has been
supported by many countries, especially ASEAN countries. Thailand is one of the countries
developing halal tourism, the purpose of developing halal tourism is to make Thailand a
Muslim-friendly country and Indonesian Muslim tourists are the main target. The demand for
halal travel by Muslim tourists will be a challenge for the Thai government, especially the
Tourism Authority of Thailand (TAT) which has representative offices in different countries, is
the government agency responsible for promoting Thai tourism as a suitable destination for
Muslims. . While this study aims to explain and explore the strategy of PR TAT Jakarta office in
promoting Thailand's halal tourism.
The research method used is qualitative using library research techniques. This study
collects data using primary and secondary data.
The results of this study explain that the strategy implemented by TAT Jakarta's public
relations in promoting halal tourism to make Thailand a Muslim country is very good, due to the
number of foreign visitors. Outbound visits to Thailand in 2014-2018 are increasing every year.
Improvement efforts are reflected in the existence of guides and brochures for tourists and
facilities and add-ons for Muslim tourists to make it easier for tourists to visit.
Keywords : Halal Tourism, Public Relation, Muslim Tourism, Muslim Friendly Tourism

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 01.122 (0027)

Penerbit

Pekanbaru : Universitas Riau – FISIP - HUBUNGAN INTERNATIONAL., 2022

Deskripsi Fisik

x, 74 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 01.122 (0027)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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