CD Skripsi

Pengaruh Kualitas Pelayanan Dan Iklan Terhadap Kepuasan Konsumen Pada Optimum Wedding Organizer Pekanbaru

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This research was conducted at Optimum Wedding Organizer Pekanbaru
which is located at Jalan Cendrawasih No.4 Kp. Malay, Sukajadi, Pekanbaru City,
Riau. This study aims to determine the effect of service quality and advertising on
consumer satisfaction partially and simultaneously. This research uses quantitative
descriptive analysis method with SPSS program. The population in this study were
all consumers who made purchases or used Optimum Wedding Organizer
Pekanbaru products. As well as samples from this study as many as 100 respondents
from consumers Optimum Wedding Organizer Pekanbaru. Determination of the
sample in this study using the Slovin formula, namely by non-probability sampling
technique with accidental sampling technique.
Data analysis used validity test, reliability test, simple linear analysis,
multiple linear analysis, determination analysis and significance test with t test
(partial test) F test (simultaneous test). The results of this study indicate the results
of the t-test hypothesis of service quality on customer satisfaction, which is seen by
t count of 1.865 > t table of 1.660 and significance means that service quality is
significant to customer satisfaction. Second, advertising on consumer satisfaction
is t count 1.819 > t table 1.660, meaning that advertising is significant to consumer
satisfaction. F test results of the implementation of promotions and brand image on
purchasing decisions, namely F count = 285.916 > F table = 3.09
Keywords: Service Quality, Advertising, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0036)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

xii, 126 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0036)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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