CD Skripsi
Analisis Kelayakan Usaha Kopi Jahe Instan (Studi Kasus Di Cv Kiniko Kabupaten Tanah Datar)
ABSTRACT
Instant coffee-ginger is a beverage product made from coffee beans with a
ginger taste. To develop a business, a feasibility study is needed first. This
research aims to analyze the feasibility developing an instant coffee-ginger
business at CV Kiniko in terms of financial and nonfinancial aspects so that it can
be declared as a feasible or unfeasible business. The research method used were
surveys to analyze nonfinancial aspects of the market, technical, management,
legal and environmental which are described descriptively and analysis of
financial aspects based on investment criteria such as: NPV, IRR, B/C ratio,
payback period, and sensitivity analysis. The development of the instant ginger
coffee business at CV Kiniko is feasible in terms nonfinancial and financial aspect
with the value of NPV is Rp 2,065,125,734, IRR 30%, B/C ratio of 2.26 and
payback period 3.76 years. The sensitivity analysis shows this business
development is sensitive with 5% decrease in selling price and 5% increase in
variable cost.
Keywords: Instant Coffee-ginger, CV Kiniko, feasibility analysis, financial
aspect, nonfinansial aspects
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