CD Skripsi

Analisis Preferensi Konsumen Terhadap Produk Olahan Jamur Tiram (Pleorotus Sp) Di Kelurahan Simpang Baru Kecamatan Tampan Kota Pekanbaru

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ABSTRACT
Crispy mushrooms are one of the alternative preparations of oyster mushrooms
that are liked by many people as snacks. The many types of crispy mushroom
business brands offered cause consumers to be more selective in choosing the
brand of a product. In addition, causing increasingly fierce competition.
Therefore, producers are led to know the wants and needs according to consumer
tastes. So that product development planning can be determined in order to be
able to compete and survive. This study aims to analyze consumer preferences for
processed oyster mushroom products. The data collection method used is
accidental sampling technique through distributing questionnaires to 80
respondents. Meanwhile, the data processing methods used in this research are
IPA and conjoint analysis. The results of the calculation of preferences using IPA
show attributes that are considered important by consumers, namely the attributes
of crispy mushroom taste, crispy mushroom price, crispy mushroom texture and
crispy mushroom product color. The attributes that are considered to have good
performance by consumers are the taste attributes of crispy mushrooms and
variations in the taste of crispy mushrooms. While the attributes that are
considered appropriate between interests and performance by consumers are the
taste attributes of crispy mushrooms. Based on the results of the conjoint analysis,
it shows that the combination of crispy mushroom attribute levels that consumers
like is crispy mushrooms with a savory and distinctive taste, affordable prices,
moderate distinctive aroma, crispy texture, golden yellow product color,
variations in sweet taste and paper packaging materials.
Keywords: Crispy mushroom, Consumer preference, IPA, Conjoint

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806112996

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806112996

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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