CD Skripsi
Analisis Tingkat Kepuasan Dan Harapan Petani Terhadap Atribut Tauke Dalam Pemasaran Padi Di Nagari Sungai Rimbang Provinsi Sumatera Barat
ABSTRACT
This research to look at the characteristics of farmers, rice sales patterns, level
of satisfaction and farmers' expectations of the tauke. The sampling method is simple
random sampling. The results showed that the age of productive farmers, moderate
education, relatively long farming experience, number of dependents in the family 3
to 4 people, rice production >2,500-3850 Kg, land area was classified as narrow,
farmer's gross income > Rp3.500.000/month, expenditure of Rp> 2.500.000. Farmers
use rice transportation services to transport rice from the fields to the heller. The level
of farmer's satisfaction with the tauke is quite satisfied, and the level of hope of the
farmer on the attribute of the tauke is quite hopeful. The relationship between farmer
characteristics and the level of satisfaction with the tauke attribute: education and
positive correlation. Farming experience with low correlation kinship and negative
relationship. Farming experience is related to friend suggestion, low and positive
correlation. Earnings are positively correlated with low correlation friend suggestions.
The relationship between farmer characteristics and the level of expectation of the
tauke attribute: land area is associated with low correlation rice prices and a positive
relationship. Farming experience is associated with providing low correlation loans
and a negative relationship. Age is associated with low correlation kinship and
negative relationship. Education is associated with low correlation and positive
relationship. Farming experience is associated with low correlation kinship and
negative relationship. Farming experience was associated with a low correlation
between friend suggestions and a negative relationship
Keywords: Farmer characteristics, sales, tauke attribute
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