CD Skripsi

Pengaruh Terpaan Media Sosial Instagram @Pemol.Id Terhadap Minat Followers Menggunakan Aplikasi Pemol (Pemulung Online) Di Kota Pekanbaru

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ABSTRACT
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ACCOUNT @Pemol.id ON FOLLOWERS INTEREST USING THE PEMOL APPLICATION (ONLINE SCAVENGER) IN PEKANBARU CITY
Author: Hernida
Superviser: Dr. Anuar Rasyid, S.Sos, M.Si
Along with the advancement of the times, social media is not only used to facilitate the daily activities of its users, but can also be used or implemented in various economic sectors such as using social media to market or introduce a product of a company, government, or certain organization. One application that utilizes Instagram social media as a medium for disseminating information is utilized by a recycling waste management application located in Pekanbaru City which is based online with the account name @pemol.id which actively provides information about waste management education and relating to the sales process rubbish.
This study uses an explanative quantitative research method with simple random sampling technique and uses the Slovin formula to get a total of 100 respondents. Dissemination of questionnaires or questionnaires in the form of a google form.
The data analysis technique used simple linear regression and coefficient of determination (R²). Researchers analyzed the data using the SPSS for windows version 24 application. Based on the results of simple linear regression analysis, the coefficient value in this study was Y = 15.333 + 0.741 X. The constant number (a) was 15.333 and the variable coefficient X was 0.741. Meanwhile, the t-count is 11,357 which is bigger than the t-table of 1.664. Where, Hₒ is rejected and Hₐ is accepted with a significance of 0.05, it can be concluded that there is an influence between exposure to social media Instagram @pemol.id on followers' interest in using the Pemol application (Online scavengers) in Pekanbaru City by 56.8% in the medium category. While the remaining 43.2% is influenced by other variables that are not included in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801111746

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801111746

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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