CD Skripsi

Marketing Politik Sunardi Ds Dalam Pemilihan Umum Legislatif Anggota Dewan Perwakilan Rakyat Daerah Kabupaten Kampar Tahun 2019

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Abstract
SUNARDI DS POLITICAL MARKETING IN THE LEGISLATIVE GENERAL ELECTION OF MEMBERS OF THE REGIONAL PEOPLE'S REPRESENTATIVE BOARD OF KAMPAR REGENCY IN 2019
By :
Ikhwanul Muslim
Email : [email protected]
Supervisor : Drs. Isril, MH.
Department of Government Science, Faculty of Social and Political Sciences
Riau University Political marketing is a series of planned, strategic, as well as tactical activities, with long-term and short-term dimensions, to describe the meaning of politics to voters by using 9p, policy, person, party, and presentation and marketing approaches, namely push marketing, pull marketing, and pass marketing, this approach is used to promote Sunardi DS in Dapil 2. While the methodology used in the preparation of this thesis uses a qualitative method, namely interviewing Sunardi DS as a legislative candidate, then collecting data, organizing and classifying the data. While the analysis is descriptive in nature which describes the political marketing steps carried out by Sunardi DS in the legislative general election for members of the Regional People's Representative Council of Kampar Regency in 2019. The purpose of this study is to describe Sunardi DS' political marketing in the legislative election of members of the Regional People's Representative Council of the Regency. Kampar in 2019. There are several things that have become Sunardi DS's political marketing strategy in making the legislative selection a success, namely, first, the influence of the party under which it is sheltered is quite strong, namely the Democratic Party and the person of Sunardi himself. Second, expand the network by making approaches with community leaders, traditional leaders, religious leaders who are in their constituencies that make him recognized by the community. Third, optimizing the role of social media such as Facebook and Instagram to conduct campaigns, Fourth, approaching the community through his profession as an orderly in the health world, where he provides good and maximum service at his clinic. The results of research from Sunardi DS Political Marketing in the legislative general election show the success of Sunardi DS in the 2019 legislative election for members of the Kampar Regency Regional People's Representative Council.
Keywords: Political Marketing, Sunardi DS, Legislative Election in 2019

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110254

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU PEMERINTAHAN., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110254

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU PEMERINTAHAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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