CD Skripsi

Pengaruh Media Sosial Instagram @Racunshopeecheck Terhadap Minat Beli Followers

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Currently, there are many Instagram accounts that promote shopee products, which are uploaded on social media such as Tiktok and Instagram. Instagram @racunshopeecheck content is a form of preference given to target audiences regarding product recommendations purchased on the Shopee application which are then uploaded via Instagram social media, so that @racunshopeecheck followers have many references about shopee products. In this study, the theory used is Stimulus-Organism-Response. The stimulus in this study is the content of the Instagram account, Organism is in the form of followers of the Instagram account @racunshopeecheck, the response is in the form of interest in the message or message conveyed. The purpose of this research is to find out how big the influence of social media on Instagram's @racunshopeecheck account on followers' buying interest.
This study uses quantitative research methods. The data collection technique used is a questionnaire. The method of distributing questionnaires is done online using a google form. Respondents from this study were followers of the Instagram account @racunshopeecheck as many as 511,000. Then by using the Slovin formula, a sample of 400 people was obtained. Furthermore, the sampling technique used in this study is the Nonprobability Sampling Technique.
Based on the results of simple linear regression analysis, the regression coefficient value in this study was obtained with the equation Y = 9.007 + 0.187
X. Where, Ho was rejected and Ha was accepted with a significance level of
0.00. If the level of significance is smaller than the stipulation of 0.05, it can be concluded that there is an influence of social media Instagram @racunshopeecheck on buying interest. The coefficient of determination or R square in this study is 40.2%, which shows the influence of social media Instagram @racunshopeecheck on buying interest in the medium category. Meanwhile, the remaining 59.8% percentage is influenced by other variables not included in this study.
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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801111343

Penerbit

Pekanbaru : Universitas Riau – FISIP – ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801111343

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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