CD Skripsi
Strategi Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Dalam Meningkatkan Investasi Masa Pandemi Covid-19 Di Kota Dumai
This research was conducted at the Dumai City Investment and One Stop
Integrated Service (DPMPTSP). This study aims to determine (1) DPMPTSP's
efforts to increase investment in Dumai City, (2) Investment promotion strategies
in Dumai City during the Covid-19 Pandemic. This study uses a qualitative
method with a descriptive approach. Data was collected by using observation,
interview and documentation techniques. The sources of data used in this study
are primary data and secondary data. Informants in this study were determined
based on purposive sampling technique. Based on the results of this study, it can
be concluded that (1) DPMPTSP efforts in increasing investment in Dumai by
implementing strategies and innovations in terms of improving the quality of
investment planning, investment climate, improving the quality of cooperation,
increasing promotion effectiveness, improving service quality and increasing
quality control of investment implementation (2) The investment promotion
strategy carried out by the Dumai City DPMPTSP during the Covid-19 Pandemic
was to innovate in the use of technology and social media and collaborate with
Online Selling Applications such as Tokopedia. The latest programs are always
broadcast per episode on social media such as Instagram and Youtube
DPMPTSP.
Keywords: Strategy, Investment, Promotion
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