CD Skripsi

“Pengaruh Green Knowledge, Green Environmental Concern Terhadap Green Attitude Dan Green Purchase Intention Pada Generasi Z Di Kota Pekanbaru”

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ABSTRACT
Today's increasing public awareness, about how important it is to maintain environmental sustainability, has made many producers of various products begin to switch to using materials that do not damage the environment or the term is environmentally friendly materials. One example is to preserve the environment and to protect our earth today we need to choose from now on the products we will use. With that, it is necessary to start from the youth as the originator, namely Generation Z who will start choosing products that are environmentally friendly.
This study aimsto determine how much influence Green Knowledge, Green Environmental Concern has on Green Attitude and Green Purchase Intention to Generation Z in Pekanbaru city. Primary data were collected using a questionnaire as an instrument and structured interviews were used as a complement in proving the results of the study. This study uses 112 Generation Z in Pekanbaru City who intend to make purchase sonenvir on mentally friendly product sas respondents with the Non-Probability Sampling technique. The metho dusedis Explanatory Research with data analysis test, classical assumption test, hypothesis test, and path analysis asa data testing flowan dassistedby SPSS application interms of data processing.
The results of this study indicate that: (1) Green Knowledge has a positive and significant effect on Green Attitude (2) Green Environmental Concern has a positive and significant effect on Green Attitude (3) Green Knowledge has a positive and significant effect on Green Purchase Intention (4) Green Environmental Concern positive and significant effect on Green Purchase Intention (5) Green Attitude has positive and significant effect on Green Purchase Intention (6) Green Knowledge has positive and significant effect on Green Purchase Intention through Green Attitude (7) Green Environmental Concern has positive and significant effect on Green Purchase Intention through Green Attitude.
Keywords: Green Knowledge, Green Environmental Concern, Green Attitude, Green Purchase Intention, Generation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802124027

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802124027

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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