CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Keputusan Pembelian (Studi Produk Sampingan Pt Perkebunan Nusantara V Pekanbaru)

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By : Noorasha Raquel Ridho
Email : [email protected]
Supervisor : Dr. H. Meyzi Heriyanto, S.Sos, M.Si.
Business Administration Study Program, Department of Administration Scienes
Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of product quality and pricing on the
purchase decision by-products at PT Perkebunan Nusantara V Pekanbaru. The
method used in this research is descriptive and quantitative statistics with
explanatory research. The sample in this study amounted to 50 respondent who
were determined using the census technique and using a questionnaire for data
collection techniques. From the data analysis which includes validity test,
reliability test, linear regression analysis, hypothesis testing and coefficient of
determination test, the results show that product quality has a significant effect on
purchasing decisions by t count (9.089) > t table (1,676), pricing has a significant
effect on decision purchase of t count (5.521) > t table (2.009) and the results of
the F test of product quality and pricing on purchasing decisions show a value of
74.5%, meaning that product quality and pricing simultaneously have a
significant effect on purchasing decisions at PT Perkebunan Nusantara V
Pekanbaru.
Keywords : Product Quality, Pricing and Purchase Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801113020

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801113020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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