CD Skripsi

Destination Branding Kampung Wisata Sarugo Oleh Kelompok Sadar Wisata Di Kabupaten Lima Puluh Kota

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ABSTRACT
DESTINATION BRANDING OF SARUGO TOURISM VILLAGE BY SADAR WISATA GROUP IN LIMA PULUH KOTA REGENCY
By: Latifah Nur Aini
Supervisor : Dr.Noor Efni Salam,M.Si
Lima Puluh Kota Regency is an area with a strategic location and has great potential in increasing the tourism sector. This is one of the great assets for the Sadar Wisata Group in Jorong Sungai Dadok to develop the potential of their area. Assisted by KKN students and the dean of the Faculty of Muhammadiyah University of West Sumatra, a tourist attraction named Sarugo Tourism Village was established. Sarugo Tourism Village is a village that still preserves Minangkabau customs and rumah gadang, natural beauty and community activities which are the main attraction for tourists who come to visit. The purpose of developing this destination is to be able to make Sarugo Tourism Village a tourism icon for the Regency of Lima Puluh Kota. This study aims to determine the stages of destination branding of the Sarugo Tourism Village carried out by the Sadar Wisata Group in Lima Puluh Kota Regency.
The research method uses qualitative research methods with descriptive analysis. Data collection techniques used are interviews, observation, and documentation. Data analysis techniques use data reduction, data presentation and draw conclusions. Techniques for checking the validity of the data are extending observations, increasing persistence, triangulation, discussing with colleagues, using reference materials.
The results showed that the Sadar Wisata Group implemented five stages of destination branding in developing Sarugo Tourism Village. First, mapping the market potential, namely developing the potential of Minangkabau culture in Sarugo Tourism Village and identifying current community trends. Then take advantage of technology and develop its potential to the fullest. Second, create a brand identity, namely the name and logo for the Sarugo Tourism Village. Third, introducing the brand by promoting through print media, online media, websites, television, social media, events and establishing good relations with the community. Fourth, the implementation of the brand by establishing participation with the local community, academia, travel agencies, media and government. Fifth, carry out monitoring, evaluation and review, such as monitoring complaints and suggestions directly in the field or through collecting visitor records in the guest book followed by an evaluation process to make improvements.
Keywords: Destination Branding, Tourism Communication, Kampung Wisata Sarugo

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801112126

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801112126

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

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