CD Tesis

Komunikasi Pemberdayaan Program Gambut Lestari Dan Masyarakat Mandiri (Studi Pada Program Corporate Social Responbility Pt Kilang Pertamina Internaisonal Refinery Unit II Produksi Sungai Pakning)

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PT Pertamina RU II Sungai Pakning is one of the BUMNs operating in the
oil and gas sector. The company has supporting programs such as responding to
environmental issues, strengthening social development, corporate governance,
as well as reporting and publication as referred to in Pertamina's corporate
programs in general. The environmental issues program at PT Pertamina RU II
Sungai Pakning has two characteristics that are different from other state-owned
companies, namely: first, there are fires on peatlands. Second, there is a
continuation of the CSR program from the fire phenomenon as evidenced by
awards in the field of community empowerment. Based on this, CSR programs
should be accepted by the global community with the aim of empowering the
community. Of course it requires comprehensive communication and is accepted
by all audiences. Because communication is the forerunner of success in a
company.
This study aims to analyze the communication model of the Peat Lestari and
Mandiri Community CSR program PT KPI RU II Sungai Pakning Production.
This study uses a qualitative descriptive approach. The technique of determining
the informant is purposive. Data collection techniques using interviews,
observation and documentation. Data analysis techniques use the concept of
Miles and Huberman. And data validation techniques use extended participation
and triangulation.
The results of the study show that the Peat Lestari and Mandiri Community
CSR programs use the donuts communication model. This model is to provide a
starting point for improving communication in CSR programs. This suggests that
there is a positive potential among corporates from organized message
management. With a participatory and persuasive communication approach, it
can make communication flexible. So that there will be a match of perceptions.
DCM is an upgrade from traditional or ordinary communication. This
communication is able to realize an interactive process. The purpose of
traditional or ordinary communication is that the convergence communication
model (social media) is changed to an oral communication model.
Key Words: Communication, CSR, Donuts Communication Model

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010247588

Penerbit

Pekanbaru : ., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010247588

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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