CD Skripsi

Jaringan Sosial Industri Rumah Tangga Kue Kareh-Kareh Di Nagari Koto Laweh Kecamatan X Koto Kabupaten Tanah Datar

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Oleh : Olivia Forseta
E-mail: [email protected]
Dosen Pembimbing : T. Romi Marnelly
E-mail: [email protected]
Department of Sociology
Faculty of Social and Political Sciences
Universitas Riau
Campus of Bina Widya, Jl. H.R Soebrantas Km.12,5 Simpang Baru,
Pekanbaru 28293, Phone/Fax 0761-63277
ABSTRACT
This study explains the social networking found in home industry of kareh-kareh cake in Koto Laweh Village district of X Koto District of Tanah Datar. The purpose of this research to find out what social network contained in the activity home industry and to find out how the social networking play a role in development of home industries. This research uses descriptive qualitative methods. As for those who became informants in this study amounted to 10 people, 6 of whom were supporting informants. In determining the informants using purposive sampling technique. Data collection techniques, namely by observation, interviews and documentation. This study uses the network theory from Mark Granovetter. The results of this study;1)the business owners already built micro social network with other owners of home industry kareh-kareh cake, system in terms of producting with raw of materials and cake makers,also network system in terms of marketing with custumers;2)the business owners already built meso social network, with government, Kharisma and Meekar capital group, promoting on social media and others;3)there is norms and networks density in action how to maintain the trust between actors and create a strong networks, The type of social network created on social is a network of interests in which this network is formed due to an element of interest in forming such a network;4)The function of social networks as bonding, bridging and linking contain in social networks of kareh-kareh cake home industry there is reciprocity relationship from both social and economic aspects,in turn the better interaction will be established for the future life. In addition, the social and economic relations also relate to the business sustainability in improving the production result as well as to expand the marketing network.
Keywords: Home Industry, Social Networks, Kareh-Kareh Cake

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601114807

Penerbit

Pekanbaru : Universitas Riau - FSIP -SOSIOLOGI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114807

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

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