CD Skripsi

Analisis Bauran Pemasaran Agroindustri Kopi Bubuk Di Kelurahan Bukit Apit Puhun Kecamatan Guguk Panjang Kota Bukittinggi

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ABSTRACT
This research to analyze the marketing mix of powder coffee agro-industry and analyze costs, marketing margins, and marketing profits of powder coffee. The location of this research is in Bukit Apit Puhun Village, Guguk Panjang District, Bukittinggi City. The results of the study show that there are four elements that influence consumers in making purchases, namely price, product, place, and promotion. a). Consumer perceptions of price indicators obtained an average value of 4.08 for Pure powder coffee products and 3.86 for Amir ground coffee products with important categories for each agro-industry. b). Consumer perceptions of product indicators obtained an average value of 4.08 for Pure powder coffee products and 3.86 for Amir powder coffee products with important categories for each agro-industry. c). Consumer perceptions of location indicators obtained an average value of 4.08 for Pure powder coffee products and 3.86 for Amir powder coffee products with important categories for each agro-industry. d). Consumer perceptions of promotion indicators obtained an average value of 4.08 for Pure powder coffee products and 3.86 for Amir powder coffee products with important categories for each agro-industry.The marketing costs incurred by the Pure powder coffee agroindustry are Rp.7,300,-/Kg and Rp.5,000,-/Kg for Amir's powder coffee agroindustry. Marketing margin for both agro-industry is Rp.0.-/Kg because producers directly sell products to end consumers. Meanwhile, the profit obtained by Pure powder coffee agro-industry is Rp.74,700,-/Kg and Rp.65,000,-/Kg for the benefits of Amir's powder coffee agro-industry.
Keywords: Marketing Mix, Agroindustry, Powder Coffee

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1606123433

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1606123433

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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