CD Skripsi

Analisis Pemasaran Agroindustri Olahan Sagu Di Kecamatan Tebing Tinggi Kabupaten Kepulauan Meranti

---

ABSTRACT
This research to analyze the pattern of product marketing channels and marketing functions, analyze marketing costs, profits and margins and analyze the marketing efficiency level of processed sago products (sago noodles, sago rendang, and sago crackers). The location of this research is in Tebing Tinggi District, Meranti Islands Regency. The results of this study are that there are two marketing channels in the sago processed agro-industry, namely channel one, producers sell directly to consumers and channel two, producers sell their processed products to traders, then traders sell again to final consumers. The marketing function performed is the sales function, the transportation function and the financing function. From the results of a quantitative analysis of marketing costs incurred for each product on channel one, namely Rp. 700,-/Kg for processed sago noodles, Rp. 450,-/Kg for processed sago rendang, and Rp.950,-/Kg for processed sago crackers, while marketing costs on channel two for each product are Rp. 500,-/Kg for processed sago noodles, Rp. 500,-/Kg for processed sago rendang, and Rp. 150,-/Kg for processed sago crackers. There is no marketing margin on channel one because the producer sells directly to the final consumer, while the marketing margin on channel two for each product is Rp. 2,000.-/Kg for processed sago noodles, Rp. 3,500.-/Kg for processed sago rendang, and Rp. 2,000,-/Kg for processed sago crackers. The profit earned by the producers in channel one for each product is Rp. 7,300, -/Kg for processed sago noodles, Rp. 17,050, -/Kg for processed sago rendang, and Rp. 25,050, -/Kg for processed sago crackers, while the profit earned by traders on channel two for each product is Rp. 1,500, -/Kg for processed sago noodles, Rp. 3,000, -/Kg for processed sago rendang, and Rp. 1850,-/Kg for processed sago crackers. The marketing efficiency of the processed sago agro-industry in channel one for each product is 0.09% for processed sago noodles, 0.03% for processed sago rendang, and 0.04% for processed sago crackers, while marketing efficiency in channel two for each -each product is 0.05% for processed sago noodles, 0.02% for processed sago rendang, and 0.01% for processed sago crackers.
Keywords: Agroindustry, processed Sago, marketing, efficiency

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1606116010

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1606116010

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar