CD Skripsi

Strategi Pengembangan Agrowisata Pelangi (Studi Kasus : Agrowisata Pelangi, Kelurahan Mentangor, Kecamatan Kulim, Kota Pekanbaru)

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ABSTRACT
The purpose of this research is to identify internal and external factors, formulate strategies, and determine priority strategies for the development of Pelangi Agrotourism. This research was conducted at Pelangi Agrotourism, Mentangor Village, Kulim District, Pekanbaru City, The research was conducted from November 2022 to April 2023. The data used in this study are primary data and secondary data. Primary data are obtained through observation, interviews, and documentation. Secondary data is obtained from literature or libraries and agencies related to this research. The data is then analyzed and processed with IFAS and EFAS matrices, SWOT matrices, and QSPM. The results of the study found that, there are each of four factors of strengths, weaknesses, opportunities, and threats that affect the development of Pelangi Agrotourism. Based on the SWOT analysis diagram, it can be concluded that Pelangi Agrotourism is in quadrant I. The strategy that can be applied to this situation is to support aggressive growth policies by optimizing the strengths and opportunities possessed by Pelangi Agrotourism. Based on the SWOT matrix, seven strategy formulations were found that can be used in the development of Pelangi Agrotourism. The results of the QSPM analysis found priority strategies that can be used in the development of Pelangi Agrotourism. The first priority strategy is the S-O 2 strategy, adding rides and fruit plants that are free to be picked and eaten directly by visitors. The second priority strategy is the S-T 2 strategy, providing a spacious canteen for tourists to rest and enjoy agricultural produce and making meal packages that include entrance tickets. The third priority strategy is the W-O 1 strategy, holding agricultural festivals during holidays.
Keywords: Agrotourism, development, strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906113567

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906113567

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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