CD Skripsi

Strategi Komunikasi Dinas Pariwisata Dan Kebudayaan Dalam Menarik Minat Wisatawan Air Terjun Aek Martua Di Kabupaten Rokan Hulu

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ABSTRACT
TOURISM COMMUNICATION STRATEGY IN DEVELOPING VISITORS' INTEREST IN AEK MARTUA WATERFALL OF TOURISM DEPARTMENT IN ROKAN HULU DISTRICT
By: Yulia Pratiwi
Couselor: Hevi Susanti, S.I.Kom, M.A
Aek Martua Waterfall is a tourist attraction in Rokan Hulu Regency which can be used as a tourist attraction in Riau Province. The name Aek Martua itself is taken from the regional language of one of the tribes in Riau, namely the Mandailing Batak tribe, which means lucky water. This waterfall has its own uniqueness and features, which have three levels and green water. Each level has a different size and height. It is hoped that this tourist destination will be able to develop itself and explore existing potential without forgetting and maintaining culture. Of course, development cannot be separated from the communication strategy implemented by the Department of Tourism and Culture. The purpose of this study is to determine the strategy of selecting communicators, composing messages, selecting media and determining audiences.
This study used qualitative research methods . The subjects in this study numbered six people, namely the head of the tourism object development, the staff of the tourist attraction development, the head of the ancient village, genpi members, and visiting tourists who were selected using a purposive technique, namely by selecting informants who were considered knowledgeable and trustworthy to become data sources. . Data collection techniques consist of observation, interviews and documentation. While the data analysis technique is by reducing data, collecting data, presenting data, drawing conclusions and evaluating using data validity checking techniques, namely the extension of participation and triangulation.
The results of this study indicate that the communication strategy carried out by the Tourism and Culture Office of Rokan Hulu Regency in attracting tourists to Aek Martua Waterfall in Rokan Hulu Regency is to determine communicators who have credibility and extensive knowledge about Aek Martua tourist destinations, as for the strategy in compiling message is to convey informative messages while in the media selection strategy, the Tourism Office uses social media Instagram, Facebook and Youtube, then in determining targets or audiences, the Tourism and Culture Office does not determine criteria because Aek Martua Waterfall tourism can be visited from all walks of life both young and old.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1701110479

Penerbit

Pekanbaru : Universitas Riau – FISIP – ILMU KOMUNIKASI., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1701110479

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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