CD Skripsi

Analisis Penerapan Store Atmosphere Dan Kualitas Produk Dalam Meningkatkan Minat Beli Konsumen Pada Cafe Marble Coffee Tembilahan

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ANALYSIS OF THE APPLICATION OF STORE ATMOSPHERE AND PRODUCT QUALITY IN INCREASING CONSUMER'S BUYING INTEREST IN TEMBILAH MARBLE COFFEE CAFE
Rendi Prayoga1 & Lie Othman2
[email protected]
1 Student of Business Administration Study Program FISIP Riau
University
2 Lecturers of the Business Administration Study Program, FISIP, Riau
University Bina Widya Campus
Jl. H.R. Soebrantas Km 12.5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
Consumer buying interest is one of the factors in increasing sales turnover in the field of marketing. Store atmosphere and product quality are one of the factors or elements in increasing consumer buying interest. This study aims to determine the application of the influence of store atmosphere and product quality in increasing consumer buying interest in cafe marble coffee tembilahan. This study uses descriptive and quantitative statistics. The population of this research is all customers of the Tembilahan marble coffee cafe. Using accidental sampling technique with a sample of 99 respondents. The data source is taken from primary data which is processed through the SPSS program. And the secondary data used are sales data and target data for the realization of the marble coffe tembilahan café. This study uses simple and multiple linear regression analysis methods, through validity tests and reliability tests. In this study the results obtained were that store atmosphere (X1) had a significant effect on consumer buying interest (Y), product quality (X2) had a significant effect on consumer buying interest (Y) and store atmosphere (X1) and product quality (X2) had a significant effect on consumer buying interest (Y) at the Tembilahan Marble Coffe Café
Keywords : store atmosphere, product quality and consumer buying interes

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110091

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110091

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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