CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Huawei Pada Pt. Polisk Sentral Sumatera Pekanbaru

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ABSTRACT
Keywords: Product Quality,Pricing, Purchase Decision
The Influence Of Product Quality and Pricing On The Purchase Decision Of Huawei Products At PT. Sumatera Central Polisk Pekanbaru
Purchasing decisions are an important part of the marketing concept, this is the background of this research. Implementation of good product quality and appropriate pricing in front of consumers are part of the supporting factors for consumer purchasing decisions. This strategy is implemented by PT. Pekanbaru Sumatra Central Police. This study aims to determine the effect of product quality and pricing on purchasing decisions at PT. Pekanbaru Sumatra Central Police. The method used in this research is descriptive and quantitative, with the data source of this research coming from primary data and secondary data. The methodof analysis used in this research is simple and multiple regression analysis, and by testing the validity and reliability tests. In this study the results obtained were that Product Quality (X1) had a positive and significant effect on purchasing decisions(Y), Pricing (X2) had a positive and significant effect on Purchasing Decisions (Y), and Product Quality (X1) and Pricing ( X2) has a positive and significant effect on Purchasing Decisions (Y) at PT. Pekanbaru Sumatra Central Police

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112182

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112182

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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