CD Skripsi
Strategi Pemasaran Bokar Sistem Lelang Apkarkusi Di Kabupaten Kuantan Singingi
ABSTRACT
Apkarkusi is an institution formed by the Government of Kuantan Singingi Regency as a Government action to address the problem of low rubber prices and not optimal quality of bokar. Research objectives: 1) To find out the characteristics of rubber planters who are members of Apkarkusi in Gunung Village, 2) To know the marketing strategy used by Apkarkusi in Kuantan Singingi Regency. Sampling was purposive sampling with the criteria of farmers joining Apkarkusi and one Apkarkusi administrator, using 41 respondents consisting of 3 farmer groups and the Head of the Apkarkusi auction market division. Data analysis used descriptive qualitative analysis and SWOT analysis. The results of the study were 51-60 years old (34.15%), land area
Tidak tersedia versi lain