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Pengaruh Atribut Produk, Penetapan Harga Dan Media Sosial Terhadap Keputusan Pembelian Pada Nolan Jersey Pekanbaru

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THE EFFECT OF PRODUCT ATTRIBUTE, PRICING AND SOCIAL MEDIA ON PURCHASE DECISION AT NOLAN JERSEY PEKANBARU
By : Alfian Rizqy Mauliddin
Email : [email protected]
Supervisor : Mashur Fadli
Business Administration Study Program, Department of Administration Sciences
Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293 Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of product attributes, pricing and social media on purchase decisions at Nolan Jersey Pekanbaru. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 100 respondents who were determined using accidental sampling and using a questionnaire for data collection techniques. From data analysis with measurement models, structural models and hypothesis testing, the results show that product attributes have a positive and significant effect on purchasing decisions with a path value of 0.000 1.96, pricing has a positive and significant effect on decisions purchases with a path value of 0.005 1.96, and social media has a positive and significant effect on purchasing decisions with a path value of 0.000 1.96.
Keywords : Product Attribute, Pricing, Social Media and Purchase Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113547

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113547

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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