CD Skripsi

Dramaturgi Profesi Sales Promotion Girl (Spg) Di Toko Anugrah Kosmetik Metropolitan City Pekanbaru

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SALES PROMOTION GIRL’S (SPG) DRAMATURGY
IN ANUGRAH’S COSMETIC SHOP METROPOLITAN CITY PEKANBARU
By: Hanesti Asih
e-mail: [email protected]
supervisor: Jonyanis
e-mail: [email protected]
Department of Sociology
Faculty of Social and Political Sciences
Kampus Bina Widya, H.R Soebrantas St Km. 12.5 Simpang Baru
Pekanbaru 28293 Telp/Fax. 0761-63277 ABSTRACT
This research had done on Sales Promotion Girl (SPG) in Anugrah’s Cosmetic Shop with inform the life of SPG who worked at shop and the background of SPG’s activity that out of their job. This study used descriptive qualitative research approach with purposive sampling technique as a data collection. The subjects of the research were five SPG. Data collections were collected through in-depth interviews, observation, and documentation. The results of this study indicate that the Dramaturgy of SPG’s at Anugrah MTC Pekanbaru can be seen from the SPG lifestyle that is carried out so that the goals are achieved and performences through SPG performences as a form of embodiment of each of these beauty brands so that the goals are also achieved. And outside of their work as SPG, they show their true selves that many people do not know about it. Where the SPG lifestyle is family oriented and their different appereances is not using makeup dan using products ouside of the their brand when at home. SPG’s front stage can be seen from their lifestyle and appearance when working. However, for back stage life can be known from the discussion of lifestyle and appearance outside of work as SPG.
Keywords: Front Stage, Back Stage, Sales Promotion Girl (SPG).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801113074

Penerbit

Pekanbaru : Universitas Riau - FISIP- Sosiologi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801113074

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

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