CD Tesis
Strategi Pelayanan Surat Izin Mengemudi (Sim) Di Kabupaten Siak
These efforts are made in order to carry out the regulations that have been in
force, service users obtain maximum public services until users are satisfied with
the services provided by the Siak Traffic Unit (Satlantas). Where maximum and
quality service is the responsibility of officers in carrying out their roles and
functions. So that there are no more people who are negligent in taking care of
their SIM just because the service they get is of poor quality. The purpose of this
study was to analyze the strategies and barriers to existing SIM services in Siak
District, to be able to explain a phenomenon in depth. This research uses
qualitative research methods.
The research results found in this study are that there are several strategies used,
namely 1)The main determinant identification strategy for SIM services, it can be
said that SIM services have fulfilled the main requirements in a service, namely in
terms of infrastructure. 2) The strategy for managing the expectations of
applicants who receive services from SIM services, where officers do not make
promises that officers must fulfill to applicants. 3) The strategy for managing
quality evidence in SIM services can be said to have been carried out well by
using a rating system. From these measurements, SIM services can provide
concrete evidence to the community. applicants to get related education about
SIM either from outreach, e-books, or tutoring. 5)The strategy is to foster cultural
quality, namely knowledge that almost all officers appointed by the leadership
have competency certification which proves that these officers have indeed been
tested. 6)Follow up strategy, all services are carried out as well as possible and
as optimal as possible even though these improvements must always be reviewed
and followed up. 7) Information system strategy, where SIM service officers have
used high-level information systems in sharing information related to services to
the community such as using websites and media to make it easier for the
community.
The obstacles to the SIM service strategy in Siak Regency are the lack of
professionalism of the officers resulting in ignorance and punctuality in
completion, the lack of facilities and infrastructure makes applicants
uncomfortable because the infrastructure is not supportive and has not used
automated quality where automation can make it easier for applicants to carry
out services, especially service for extension applicants SIM.
Key Words: Service Strategy, SIM, Siak Regency
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