CD Skripsi

Strategi Komunikasi Kelompok Tracer Polsek Ujungbatu Kabupaten Rokan Hulu Dalam Penuntasan Covid-19

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ABSTRACT
COMMUNICATION STRATEGY OF TRACER GROUP OF UJUNGBATU POLICE ROKAN HULU DISTRICT IN COMPLETING COVID-19
By: Hikmatun Nazilah
Supervisor: Dr. Tantri Puspita Yazid, S.I.Kom, MA
Indonesia, which is ranked first as a country with the highest cases of Covid-19 in the world, is one of the reasons for Riau Province with the many new cases that have occurred. To overcome it, Riau Regional Police launched the BSR application (Bersama Selamatkan Riau) to detect close contacts of Covid-19 patients. Ujungbatu Police personnel who were ordered to carry out close contact tracing carried out a communication strategy to obtain data from the field. Middleton (1980) states that a communication strategy is the best combination of all communication elements ranging from communicators, messages, channels (media), receivers to influences (effects) designed to achieve optimal communication goals. This study aims to analyze communicators, messages, media, communicants, as well as inhibiting factors and supporting factors for the communication of the Ujungbatu Police tracer group.
The type of research used is descriptive qualitative using data collection techniques through observation, interviews, and documentation. Data were analyzed using the Miles and Huberman (1984) model, they are data collection, data presentation, data reduction and data verification. The method to check the data validity is by using the triangulation.
The result of the research concluded that the communicators in tracing activities in Ujungbatu District are Ujungbatu Police, Babinsa Koramil, Health Service, and local government officials. The communicators convey a message regarding the importance of implementing health protocols, handling patients and close contacts of confirmed Covid-19. The media used are Bersama Selamatkan Riau Application, WhatsApp, Instagram, Radio, and Stickers. The communicants as the target of tracing are people who are positive for Covid-19, close contacts of patients, and people who have recently traveled from outside area. Obstacles experienced during the tracing implementation such as rejection from the public, misinformation and hoaxes about Covid-19, then uneven distribution of communicators. Supporting factors for tracing activities are community understanding of Covid-19, cooperation between communicators, and infrastructure support from the government.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601114862

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114862

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

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