CD Skripsi

Pengaruh Citra Toko Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen 212 Mart Cabang Panam Pekanbaru

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the Influence of Store Image and Service Quality on Consumer Buying Interest 212 Mart Panam Pekanbaru Branch
By : Leni Silvia1, Lie Othman2
Email: [email protected]
Business Administration Study Program, Department of Administrative Sciences
Faculty of Social and Political Sciences
Riau University
Bina Widya Campus, km 12,5 Simpang Baru, Pekanbaru 28293
ABSTRACT
The purpose of this study was to determine the effect of Store Image and Service Quality on consumer buying interest in 212 Mart Panam Pekanbaru branch. This research uses quantitative analysis methods. The sample in this study were consumers who shopped at 212 Mart Panam Pekanbaru Branch as many as 100 respondents. This study uses primary data and secondary data. The results of the study indicate that store image has a positive and significant effect on consumer buying interest in 212 Mart Panam Pekanbaru Branch, service quality has a positive and significant effect on consumer buying interest in 212 Mart Panam Pekanbaru Branch and store image and service quality have a positive and significant effect on consumer buying interest in 212 Mart Panam Pekanbaru Branch.
Keywords : Store Image, Service Quality and Consumer Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113978

Penerbit

Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113978

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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