Image of Pengaruh Store Layout, Keberagaman Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Viera Oleh-Oleh Pekanbaru
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Pengaruh Store Layout, Keberagaman Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Viera Oleh-Oleh Pekanbaru

THE INFLUENCE OF STORE LAYOUT, PRODUCT DIVERSITY AND PRODUCT QUALITY ON PURCHASING DECISIONS AT VIERA OLEH-OLEH PEKANBARU
By : Manisa Leila
Email : [email protected]
Supervisor: Endang Sutrisna
Business Administration Study Program, Department of Administrative Sciences
Faculty of Social and Political Sciences, Riau University, Pekanbaru, Indonesia
Binawidya Campus
Jl. H. R. Soebrantas Km. 12,5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine and analyze the influence of store layout, product diversity and product quality on purchasing decisions at Viera Oleh-Oleh Pekanbaru. The methods used in this study are descriptive and quantitative statistics, the source of data in this study comes from primary data obtained through the questionnaire distribution process which is then carried out statistical tests with the SPSS program and secondary data using sales data on Viera Oleh-Oleh Pekanbaru for the 2017-2021 period. Samples were taken as many as 100 respondents using accidental sampling techniques. Data analysis techniques used quantitative analysis using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, partial tests and simultaneous tests. The test results in this study show that partially the store layout variable (X1) has a positive and significant effect on purchasing decisions, partially the product diversity variable (X2) has a positive and significant effect on purchasing decisions, partially the product quality variable (X3) has a positive and significant effect on purchasing decisions. Simultaneously store layout (X1), product diversity (X2) and product quality (X3) have a positive and significant influence on purchasing decisions.
Keywords: Store Layout, Product Diversity, Product Quality, Purchasing Decisions.

Ketersediaan
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Perpustakaan Universitas Riau 1901112276
1901112276
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
1901112276
Penerbit
Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901112276
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
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