CD Skripsi

Strategi Adaptasi Pedagang Pensi Dan Langkitang Di Pekanbaru

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ADAPTATION STRATEGY OF PENSI AND LANGKITANG TRADERS IN PEKANBARU
By: Debby Febrianti
E-mail: [email protected]
Supervisor: Achmad Hidir
E-mail: [email protected]
Department of Sociology
Faculty of Social and Political Sciences
Universitas Riau
Bina Widya Campus, Jl. H.R Soebrantas Km. 12.5 Simpang Baru, Panam, Pekanbaru-Riau 28293 Tel/Fax. 0761-63277
ABSTRACT
This study examines the adaptation strategies of pensi and langkitang traders in Pekanbaru, Pensi and langkitang are clams that live in fresh water and one of the traditional culinary preparations typical of West Sumatra. In Pekanbaru, there are also many street vendors selling pensi and langkitang, even special seafood restaurants have also mushroomed. The objectives of this study are to find out: 1) The adaptation strategy of pensi and langkitang traders in Pekanbaru 2) Obstacles experienced by pensi and langkitang traders in Pekanbaru. This research uses qualitative research methods. The theory used Pierre Bourdieu's theory of Adaptation Strategies. The informants in this study were 5 pensi and langkitang traders, and 1 key informant who was a pensi and langkitang agent. This study used accidental sampling technique. The results of this research on the adaptation strategy of pensi and langkitang traders in Pekanbaru are: 1)Biological investment strategies by sending their children to college in order to get a better job 2)Successful strategies by making savings, increase selling time and promote selling goods on social media 3) Educational strategies by finding information about how to process pensi and langkitang from friends and relatives 4) Economic investment strategies by lending to relatives and cooperatives, having a side job, establishing relationships with certain parties that are beneficial to him. The obstacles faced are due to the small business so that income is uncertain, lack of knowledge about online marketing or using social media.
Keywords: Langkitang, Pensi Adaptation Strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801113201

Penerbit

Pekanbaru : Universitas Riau - FISIP- Sosiologi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801113201

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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