CD Skripsi

Strategi Komunikasi Pemasaran Living World Pekanbaru Dalam Meningkatakn Traffic Pengunjung

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ABSCTRACT
LIVING WORLD PEKANBARU MARKETING COMMUNICATION STRAT-EGY IN INCREASING VISIT TRAFFIC
By: Ilham Ghazali Fahrizal
Advisor: Dr. Ringgo Eldapi Yozani M. Ikom
Malls can fulfill various consumer needs such as shopping activities, including Living World Pekanbaru which is classified as one of the new shopping centers in the city of Pekanbaru. Living World Pekanbaru has an unstable or fluctuating number of visitors. Marketing strategies have been carried out by the mall in an effort to increase visitor traffic with various content and activities such as events, social media and sales promotions.
This study uses a qualitative method with a descriptive approach using the AIDDA model. Data collection was carried out by interviewing 5 informants, as well as observing and documenting. As well as using data analysis techniques by reducing data, presenting data and drawing conclusions. Furthermore, checking the validity of the data is carried out by increasing persistence and triangulation.
The results of the study show that Living World Pekanbaru has carried out various marketing communication strategies to increase the number of visitors. Events have a large impact on attracting visitors but with uncertain times, social media can attract far-reaching visitors and sales promotion does not have a large impact. in attracting visitors but can establish good cooperation with the mall tenants. There are constraints or advantages by the mall in carrying out its strategy so that the importance of strategic planning and evaluation for the mall can continue to grow.
Keywords: communication strategy, marketing communications, visitor traffic

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155609

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155609

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

TETHI

Versi lain/terkait

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