CD Skripsi

Strategi Komunikasi Pemasaranpariwisatakelompok Karang Taruna Dalam Mengembangkanagrowisata Desalangsat Permai Kecamatan Bungaraya Kabupaten Siak

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ABSTRACT
COMMUNICATION STRATEGY FOR TOURISM MARKETING OF YOUTH GROUPS IN DEVELOPING AGRO-TOURISM IN LANGSAT PERMAI VILLAGE, BUNGA RAYA DISTRICT, SIAK DISTRICT
By : Yafied Willyam Febriansyah
Counselor: Dr. Yasir, M.Si
Langsat Permai Village is one of the villages located in Bungaraya District of Siak Regency that develops agrotourism. The development of Agrotourism in Langsat Permai Village started from the high production of food crops and horticulture due to the construction of canal barriers that can hold water around the crop cultivation land, resulting in the need for water for crop cultivation to continue.. Therefore, this research aims to find out and describe the application of marketing communication strategy by Karang Taruna Group in an effort to increase agrotourism visitors to Langsat Permai Village.
The research method used in this research is qualitative descriptive. The research data was obtained through observation, in-depth interviews with 8 informants who were selected using purposive sampling techniques. The data validity check technique used in the form of source triangulation, that is, looking for data from various sources that are still related to each other.
The results of the study showed that the youth group had carried out a marketing communication strategy to develop agro-tourism in Langsat Permai Village. The communication strategy carried out consists of planning, implementation and evaluation. Planning consists of identifying the advantages of agro-tourism that will be developed, designing promotions that will be offered to introduce agro-tourism to the public, determining the communication media that will be used to promote agro-tourism, designing the budget needed for agro-tourism promotion. The implementation consists of conveying information through YouTube and Instagram communication media, holding events as agro-tourism promotion, building agro-tourism supporting facilities, and implementing tourism development training. The evaluation consists of investigation in several obstacles in the development of agro-tourism, coordinating between Karang Taruna groups, travel awareness group, and the village government for agro-tourism developers, and designing funding to improve agro-tourism facilities and infrastructure so that tourist visitors increase.
Keyword : agrotourism, strategy, communication, marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123973

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123973

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

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Pernyataan Tanggungjawab

puja

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