CD Skripsi

Analisis Resepsi Penggunaan Clickbait Pada Konten Youtube Saaih Halilintar

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ABSTRACT
Analysis of Clickbait Usage Reception on Youtube Saaih Halilintar's
By: Tiwi Anggita
Counselor : Ismandianto, S.I.Kom, M.I.Kom
With the development and high interest in using YouTube media, many content creators are competing in presenting content that attracts the audience. With this emerged the practice of "Clickbait (click bait)", which is a technique used in the headline of a content to attract the audience so that the creators also benefit themselves. This study aims to determine the dominant reading, negotiated reading and oppositional reading positions of the audience towards the use of clickbait on Saaih Halilintar Youtube content.
This research is a type of descriptive qualitative research with a constructivism paradigm that focuses on the analysis of Stuart Hall's reception that focuses on encoding and decoding using purposive techniques to determine informants. The data were obtained through a process of observation, in-depth interviews and documentation with seven informants. The data analysis technique used is reception analysis consisting of data collection, interpretation and reception. While the technique of checking the validity of the data using triangulation.
The results of the study show that in the first content, 5 informants perceive the negotiation (negotiated) and 2 informants perceive the oppositional (oppositional) messages in the Saaih Halilintar video and the use of clickbait in the Saaih Halilintar video with different backgrounds. In the second content, 1 informant perceives dominant, 2 informants perceive negotiation and 4 informants perceive oppositional messages and the use of clickbait given in Saaih Halilintar content. Differences in how informants perceive the use of clickbait in Saaih Halilintar's vlog content are caused by several factors, namely age, education, experience and culture.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601122425

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601122425

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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