CD Skripsi

Fashion Thrift Sebagai Media Komunikasi Artifaktual Dalam Pembentukan Identitas Sosial Mahasiswi Fisip Universitas Riau

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ABSTRACT
FASHION THRIFT AS AN ARTIFACTUAL COMMUNICATION MEDIA IN THE ESTABLISHMENT OF SOCIAL IDENTITY RIAU UNIVERSITY FISIP STUDENTS By : Kessy Pamela Advisor : Dr. Yasir, M.Si Fashion and clothing are used as the delivery of non-verbal messages about one's self to others. The rise of Thrifting that is currently happening has made some fashion enthusiasts start to switch and dig deeper into Thrift fashion. For ordinary people, Thrift is just used goods that are underestimated, but some individuals have different views on Thrift, especially in fashion and judge that Thrift is not just used goods. It also makes how Thrift fashion enthusiasts communicate themselves when wearing Thrift fashion. Various kinds of assumptions about Thrift attract the attention of researchers to dig deeper into the meaning of fashion as communication in fashion Thrift. This study uses qualitative research using a descriptive approach. The approach used in this study is the phenomenological approach of Alfred Schutz. In this approach there are 'because of motive' and 'in order to motive' from the actions of FISIP University of Riau students in using fashion thrift as artifactual communication in identity formation. The results of this study indicate that because of motives that influence FISIP University of Riau students to use Fashion Thrift in their daily style are social environment factors, social media or mass media and places adjacent to secondhand shops. Meanwhile, in order to motive, FISIP University of Riau students use thrift, namely to appear fashionable, reduce used clothing waste and as a sustainable fashion movement or sustainable fashion. And the meaning of fashion thrift as the identity formation of FISIP University of Riau students is to make them look fashionable without other people having to know that the clothes they wear are used clothes. Even though she is wearing used clothes, this female student can still look different with a unique and attractive fashion.

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Informasi Detail

Judul Seri

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No. Panggil

1601114892

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114892

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

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