CD Skripsi

Strategi Komunikasi Pariwisata Pt. Asia Wisata Mandiri Dalam Mempromosikan Destinasi Wisata Asia Farm

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ABSTRACT
TOURISM COMMUNICATION STRATEGY PT. ASIA WISATA MANDIRI
IN PROMOTING ASIA FARM TOUR DESTINATIONS
By : Aditya Ramli
Counselor : Dr. Tantri Puspita Yazid, S.I.Kom, MA
Asia Farm is a tourist destination that carries the theme of Tourism, Selfie
and Education developed by Pt. Asia Mandiri Tourism, Asia Farm is located on
Jalan Badak, Sail Village, Tenayan Raya District, Pekanbaru City. This tourist
destination is expected to become the number 1 educational tourism destination in
Indonesia and educate Indonesian children about the importance of socializing
with Nature in accordance with Asia Farm's vision and mission . this research
aims to find out how the communicator selection strategy, message selection
strategy, media selection strategy and audiences of Asia Farm.
This study used qualitative research methods. There were four research
subjects who were selected using a purposive technique, four informants, one
Head of Marketing at Pt. Wisata Asia Mandiri (Asia Farm) Mr. Wiranata, two
Instagram social media admins Indah and Dinda and one visitor Rahma. Data
collection was carried out by interviews, observation and documentation, data
analysis techniques by reducing data, collecting data, presenting data, drawing
conclusions and evaluating using data validity checking techniques, namely
observation extension and triangulation.
The results showed that the communication strategy used by Pt. Asia
Mandiri Tourism (Asia Farm) is to determine communicators who have an
understanding of Asia Farm attractions and know how to promote Asia Farm in a
modern way, strategies for determining messages by conveying messages that are
persuasive and inviting, while Asia Farm's media selection strategy uses media
social Instagram and later in determining Asia Farm audiences do not specify
specific criteria because Asia Farm can be enjoyed by all groups.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601114599

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114599

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

PUJA

Versi lain/terkait

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