CD Skripsi

Komunikasi Persuasif 212 Mart Soebrantas Pekanbaru Dalam Mempertahankan Investor

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Persuasive communication in a broad sense, refers to any effort made to convey information or problems to the audience through the use of argumentation. To get what we want, we need to get others to change their minds or at least be inspired to do it. Investment itself is much favored by business people and entrepreneurs, including from 212 Mart Soebrantas Pekanbaru. A Muslim minimarket in Riau. However, in recent years interest from investors has decreased and resulted in a decrease in the number of investors in 212 Mart. Therefore, in carrying out efforts to restore investor interest and maintain it. 212 mart Soebrantas uses persuasive communication in retaining investors. The purpose of this study is to determine the characteristics of persuader, the form of message used, the characteristics of persuadee and persuasive communication techniques used when conducting persuasive communication 212 mart Soebrantas Pekanbaru in retaining investors.
This study used qualitative research methods. The subjects in this study were selected using purposive techniques consisting of 212 mart directors, 212 mart marketing managers, and 4 investors from 212 marts. Data collection techniques consist of observation, interviews and documentation. While the data analysis technique uses interactive data analysis according to Miles and Hubberman. The data validity techniques used in this study were participation extension and triangulation.
Based on the results of this study, it shows that the characteristics of persuader 212 mart are twofold, namely the first has the credibility of the persuader, the first is expertise, namely the persuader is an entrepreneur, experience is already having experience in the economic field, honest and trustworthy nature possessed by the persuader. And second, the attractiveness that has similarities (similuarity) is both engaged in economics, kinship or familiarity (familiarity) namely having a good relationship between fellow investors, liking (liking) likes to do business, and physical appearance (physical attractiveness) That is to have a neat appearance and Muslim Muslimah. The form of messages from 212 marts is two, namely the first verbal message which has the form of direct and clear and straightforward oral conversation, and writing in the form of data related to GMS and other messages. And second, non-verbal messages consist of friendly body movements, vocal smiley faces, which are sounds that are neither fast nor slow, and chromenemic. Characteristics of persuadee Investor 212 mart has two lanes, namely Central Route and Peripheral Route. And persuasive communication techniques carried out by 212 mart are The yes-response technique, Putting it up to you, Transfer, Bandwagon technique, and Reassurance.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801112651

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801112651

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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