CD Skripsi

Strategi Pengembangan Agrowisata Persawahan Poyotomo Di Desa Sri Bintan Kecamatan Teluk Sebong Kabupaten Bintan

---

Poyotomo Rice Field Agrotourism is a tourist destination with the concept of utilizing the potential of rice fields with a village feel and is located between residential areas and the foot of Mount Bintan. The research was conducted at Poyotomo Rice Fields Agrotourism starting from February-May 2023. The aim of the research was to analyze tourist characteristics, analyze internal and external factors in the development of Poyotomo Rice Fields Agrotourism, formulate strategies that could be implemented, and determine priority strategies for the development of Poyotomo Rice Fields Agrotourism. The data collection methods used in this research were observation, interviews and questionnaires. Data were analyzed and processed using descriptive analysis methods, IFAS and EFAS matrices, SWOT analysis, and QSPM. The results of this research conclude that based on the characteristics of tourists who come to the Poyotomo Rice Fields Agrotourism, it is dominated by women in the late adult age group. The dominant educational background is tertiary education with jobs as government employees and entrepreneurs with an income of more than IDR3.500.000. Tourists who come to Poyotomo Rice Fields Agrotourism are dominated by travel destinations for vacational tourism, first comer tourists who spend around IDR57.000 – IDR82.000 in one visit. Based on the SWOT analysis diagram, it can be concluded that Poyotomo Rice Fields Agrotourism is in quadrant I (Growth Oriented Strategy). The strategy formulation based on SWOT analysis that can be used in efforts to develop Poyotomo Rice Field Agrotourism includes 11 alternative strategies. Based on the results of the QSPM analysis, the priority strategy for the development of Poyotomo rice field agrotourism is to add activity events by collaborating with agricultural concepts and organize basic counseling and training regarding the management and development of agrotourism.

Keywords: Development, Strategy, Agrotourism

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1906155930

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1906155930

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar