CD Skripsi

Analisis Persepsi Pekebun Terhadap Digitalisasi Pemasaran Karet Dalam Penguatan Kemampuan Kelompoktani Guna Mendukung Lembaga APKARKUSI Berkelanjutan Di Kecamatan Gunung Toar Kabupaten Kuantan Singingi

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The objectives of this research are: 1) Describe the perceptions of rubber growers regarding marketing digitalization in Gunung Toar District. 2) Describe the level of ability and satisfaction of farmer groups with marketing digitalization in Gunung Toar District. 3) Analyze the relationship between rubber growers' perceptions and farmer groups' abilities in marketing digitalization in Gunung Toar District. Toar. This research was conducted in Gunung Toar District, Kuantan Singingi Regency with a total sample of 32. The time of the research was carried out from March to June 2023. The data analysis method used to answer the objectives of this research was the Likert scale, CSI and IPA, Spearman Rank. The results of the research show that 1) Overall the growers' perception of digitalization of rubber marketing received a score of 3.68 in the good category 2) The level of ability of farmer groups towards digitalization of marketing overall received a score of 3.03 in the fair category 3) The level of growers' satisfaction with the APKARKUSI marketing digitalization system received a score of 71.59 means satisfied. Farmers are satisfied with the quality of information, systems and services provided by the APKARKUSI institution through digitalization in rubber marketing. 4) The relationship between farmers' perceptions and farmer groups' ability to digitalize rubber marketing. Overall there is a significant relationship with the correlation coefficient value in a positive direction.

Keywords: digitalization, perception, auction marketing, satisfaction, capability

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006111531

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006111531

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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