CD Skripsi
Pengaruh Literasi Keuangan Dan Pendapatan Orang Tua Terhadap Perilaku Konsumtif Dengan Gaya Hidup Sebagai Variabel Moderasi Siswa SMAN 1 Benai
This research aims to determine the effect of financial literacy and parental income on consumer behavior with lifestyle as a moderating variable for students at SMAN 1 Benai. The background to this research is the high consumer behavior of teenagers today. This research is included in descriptive research. The population of this research was class XI students of SMAN 1 Benai with a total of 150 and a sample of 105. The technique for determining sample size can be seen from the Isaac & Michael table. The data collection technique used was a questionnaire. data analysis technique with quantitative descriptive analysis. based on research results, financial literacy has a positive effect on consumptive behavior, parental income does not have a positive effect on consumptive behavior, lifestyle as a moderator can weaken the relationship between financial literacy and consumptive behavior and lifestyle as a moderator can weaken the relationship between parental income and consumptive behavior.
Keywords: financial literacy, parental income, lifestyle, consumer behavior
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