CD Skripsi

Pengaruh Electronic Word Of Mouth Dan Brand Awareness Terhadap Minat Beli Pada Toko Oleh – Oleh Nadhira Napoleon Di Kota Pekanbaru

---

This study aims to determine the influence of electronic word of mouth and brand awareness on buying interest in Nadhira Napoleon Pekanbaru souvenir shops. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the electronic word of mouth (X1) variable has a significant effect on buying interest. Partially, the brand awareness variable (X2) has a significant effect on purchasing interest. Simultaneously, the electronic word of mouth variable (X1) and the brand awareness variable (X2) have a significant effect on buying interest.
Keywords: electronic word of mouth, brand awareness, buying interest

---

Доступность

Detail Information

Название серии

-

Номер вызова

1901124145

Издатель

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Сопоставление

-

Язык

Indonesia

ISBN/ISSN

-

Классификация

1901124145

Content Type

-

Media Type

-

Carrier Type

-

Редакция

-

Тема(ы)

Ilmu Administrasi Bisnis

Специфические детали информации

-

Заявление об ответственности

Mutia

Other version/related

Файл приложения

Comments

---

You must be logged in to post a comment