CD Skripsi

Pemetaan Persepsi Konsumen Mie Instan Jepang Dan Mie Instan Korea Di Kota Pekanbaru

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This research aims to analyze the consumer perception map of Japanese and Korean instant noodles in Pekanbaru City. The consumer perception map shows the closeness of attributes to the brand and the attributes that are attached to each brand. Based on the results and discussion of the mapping of consumer perception of Japanese and Korean instant noodles, it is known that Japanese instant noodle brands are in a close position as well as Korean instant noodle brands. Japanese instant noodle brands have inherent attributes, namely ease of obtaining products, texture, spiciness, price level, packaging design, and aroma. Korean instant noodle brands have inherent attributes, namely product purchases based on mukbang content, product size, satiety level, packaging design, and spiciness. These attributes are the characteristics of Japanese and Korean instant noodles and answer the characteristics that make these instant noodles popular among consumers at Pekanbaru City.

Keywords: Mapping, Consumer perception, Instant noodles, Multidimensional scaling

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006110771

Penerbit

Pekanbaru : Univeritas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006110771

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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