CD Skripsi

Analisis Perbandingan Pemasaran Jeruk Nipis Sebelum Dan Pada Masa Covid-19 Di Pasar Tradisional Kota Pekanbaru

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This study aims to compare the channels, costs, margins and marketing efficiency of limes before and during the covid-19 period. This research was carried out in several traditional markets in Pekanbaru City. The research method used is a survey method with purposive sampling sampling. The number of samples used in this study was 30 respondents. The data analysis used is the t-Test. The results showed that there was no difference in marketing channels before and during Covid-19. Lime marketing costs and margins before Covid-19 were lower because the marketing costs and margins incurred by traders were less than during Covid-19. Marketing efficiency in this study shows that it is more efficient on channel I than channel II. The t-test results showed that the significant value of cost, margin and marketing efficiency >0.05 which means there was no difference before and during Covid-19.

Keyword: Channels, costs, margins, efficiency, covid-19

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706122618

Penerbit

Pekanbaru : Univeritas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706122618

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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