CD Skripsi

Strategi Pengembangan Agroindustri Kerupuk Rambak Kelurahan Tirtasiak Kecamatan Payung Sekaki Kota Pekanbaru (Studi Kasus Kerupuk Rambak Bapak Paryono)

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Agroindustry is a processing industry made from the main raw material of agricultural products. One of the obstacles of the rambak cracker agro-industry is that there are many rivals from similar businesses and relatively cheap prices. The analysis used income analysis, analysis of internal and external factors using the IFE and EFE matrix, analysis of business position using the IE matrix, formulation of alternative cracker agro-industry development strategies using the SWOT matrix and analysis of development priority strategies using the QSPM (Quantitative Strategic Planning Matrix) matrix. This study aims to (1) The rambak cracker agro-industry in Tirtasiak Village in the production process in January 2024 is profitable and has one marketing channel, namely from entrepreneurs to retailers and consumers. (2) The rambak cracker agro-industry in Tirtasiak Village is in cell II position which requires a strategy to grow and develop. The strategy used is to increase the market segment, improve product quality and quantity and use modern technology so that production can be effective and efficient and establish cooperation with consumers so that it is easy to innovate products. The first strategy is carried out to find out competitors and consumer needs. The second strategy is carried out if you already know the market needs and marketing targets. The third strategy is carried out so that products can reach a wider range of consumers by cooperating with partners.

Keywords: Agroindustry, development strategy and income.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706122927

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706122927

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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