CD Skripsi
Pengaruh Inklusi Keuangan, Pengelolaan Keuangan, Inovasi, Dan Social Commerce Terhadap Kinerja Usaha Mikro, Kecil, Dan Menengah Di Kota Pekanbaru
MSMEs play a crucial role as stabilizers of the Indonesian economy. Along with significant growth every year, MSMEs need serious attention to deal with various challenges that exist. This research was conducted to analyze the influence of financial inclusion, financial management, innovation and social commerce on the performance of MSMEs. This research is quantitative research and the type of data used is primary data. The number of samples in this research was 100 MSMEs in Pekanbaru City, Riau Province. The data collection method for this research uses a questionnaire. The collected primary data was then analyzed using SEM (Structural Equation Modeling) PLS (Partial Least Square) Smart PLS 4 program. The results of the research show that the variables of financial inclusion, financial management, innovation and social commerce influence the performance of MSMEs.
Keyword : MSME performance, financial inclusion, financial management, innovation, social commerce
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