CD Skripsi

Pengaruh Strategi Bisnis, Media Sosial, Payment Gateway, Literasi Keuangan, Dan Lingkungan Bisnis Terhadap Kinerja Umkm (Studi Empiris Pada UMKM di Kota Pekanbaru)

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This research is motivated by the importance of MSMEs which are one form of driving the economy in Indonesia. However, in its implementation, the performance of MSMEs in Pekanbaru City experienced a decline, including a decline in sales which could reach 50%. This research aims to determine the influence of business strategy variables, social media, payment gateways, financial literacy and the business environment on the performance of MSMEs. This research uses MSME actors as research objects in Pekanbaru City. The number of respondents in this study was 100 people using criteria from a population of 25,047 people. This research method uses SEM PLS analysis with WarpPLS 8.0. The research results show that the business strategy, social media, financial literacy and business environment variables have an influence on the performance of MSMEs in Pekanbaru City, while the payment gateway variable has no effect on the performance of MSMEs in Pekanbaru City.


Keywords: MSME Performance, Business Strategy, Social Media, Payment Gateway, Financial Literacy, and Business Environment

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112754

Penerbit

Pekanbaru : Univerisitas Riau - FEB - Akuntansi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112754

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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