CD Skripsi

Pengaruh Jaringan Sosial Terhadap Keberlanjutan Usaha Pedagang Konveksi Di Pasar Simpang Aur Kota Bukittinggi

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The garment business is part of the MSMEs that have an important role in creating jobs and livelihoods for the community, especially in Simpang Aur Market, Bukittinggi. This study aims to analyze the influence of social networks on the sustainability of the garment business, as well as its influence on the economic, social, and environmental dimensions based on Mark Granovetter's social network theory and John Elkington's sustainability theory. The research method uses an inferential quantitative approach with a population of 720 traders. The sampling technique uses simple random sampling with a total of 88 samples. Data collection techniques are carried out through observation, questionnaires, and documentation, then analyzed using correlation tests, simple linear regression, t- tests, and coefficients of determination. The results of the study indicate a significant influence of social networks on business sustainability (r= 0.545; t= 6.028; p

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101135910

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101135910

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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