CD Skripsi

Pengaruh komunikasi persuasif dalam kampanye stunting oleh pemerintah kelurahan duri barat kabupaten bengkalis terhadap perubahan perilaku pencegahan stunting

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The problem of stunting remains a critical issue in public health development, particularly in early childhood. The Duri Barat Village Government of Bengkalis Regency has implemented a stunting prevention campaign as a strategic effort to raise parental awareness. This study aims to analyze the extent to which persuasive communication within the campaign influences changes in stunting prevention behavior among the community, particularly parents of toddlers.

This study used a quantitative approach with a survey method using a Likert-based questionnaire with a 1–5 scale. A sample of 88 respondents, parents or guardians of toddlers, were determined using Slovin’s formula and selected through random sampling. Theindependent variable was persuasivecommunication, which consists of five indicators according to Joseph De Vito: attention, need, satisfaction, visualization, and action. The dependent variable was behavior change, consisting of knowledge, attitude, and practice indicators based on Bloom's taxonomy. Data analysis was performed using simple linear regression.

The results showed that persuasive communication significantly influenced behavior change, with a significance value of

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101136258

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101136258

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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