CD Skripsi

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Leton Coffee Di Pekanbaru

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ABSTRACT
This study aims to determine the Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Leton Coffee in Pekanbaru. The population and sample in this study were 100 respondents. The sampling technique used in this study was purposive sampling, a sampling technique based on the researcher's consideration or assessment of the population members who best suited the research objectives. The analysis method used in this study was Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach processed using SmartPLS software version 4. The results showed that both product quality and service quality had a positive and significant influence on customer loyalty, with customer satisfaction as a mediator that strengthened the relationship.
Keywords: Product Quality, Service Quality, Customer Loyalty, and Customer
Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2102125007

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2102125007

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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