CD Skripsi

Pengaruh Citra Perusahaan Terhadap Minat Konsumen Industri Jasa Kecantikan Dan Perawatan Kulit (Kasus Pada Klinik Natasha Skin Care Pekanbaru )

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This research was conducted in Natasha Skin Care Pekanbaru, the setting of the problem is how the influence of the image on the consumer interest in the skin care industry. The aim of this study was to determine the influence of corporate image on consumer interest in skin care indusrtri Natasha Skin Care Pekanbaru branch.
Writer using quantitative descriptive analysis method and some theories about the company's image and interests. Indicators used in the independent variable is the personality, reputation, value, corporation identity and the dependent variable is the interest. Collecting data using questionnaires and interviews. The sample used was accidental sampling. Source of data used are primary data and secondary data. These results indicate that the presence of a strong relationship between the variables the company's image to consumers.
Keywords: corporate image, interests. The skin care industry

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.115 (0129)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2015

Deskripsi Fisik

xi, 72 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 04.115 (0129)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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