CD Tesis

Analisis Struktur,Perilaku, Dan Kinerja Pemasaran Ikan Salai Patin Di Kecamatan Xiii Koto Kampar Kabupaten Kampar

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SITI RAHMADANI, NIM. 1310247627, Analysis Structure, Conduct, and Performance Smoke Catfish Marketing at XIII Koto Kampar District Kampar Regency, Supervised and proctoring by Novia Dewi and Eliza.
The research was conducted at 2th –30th November 2015 in processing center time after harvest Koto Mesjid village, Pulau Gadang village and in some market, the marketing purpose is Kuok market, and Air Tiris market. The purpose of the research was to know marketing path, market structure, market conduct, and market performance. Market structure approach are using market share analysis, CR4 (Concentration Ratio for Biggest Four), Hirschman Herfindahl Index, and Barrier to Entry. Market conduct approach is using descriptif qualitatif analysis about the market that become research object. While market performance approach is using marketing margins analysis in this case based on the concept of the product reference. Respondent in this research was smoke catfish stake holder, and sales with respondent totally 35 respondent people. This research used survey method. The result of this research showed that structure of market smoke catfish Pangasius Sutchi in Kampar regency at perfect market competition. Result of CR4 (Concentration Ratio for Biggest Four) showed that concentration rasio highest was retailer 34,64 % by IHH average 0,1242. Average value of Minimum Effisiency of Scale (MES) highest is 13,41 %. The marketing margin value for distributor Rp 7.235/kg, for agency was Rp 7.778/kg and for retailer was Rp 12.250/kg.
Keywords: Smoke catfish, Structure Conduct and Performance (SCP), Koto Mesjid, Pulau Gadang.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 16 .116 (0003)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Agribisnis., 2016

Deskripsi Fisik

xxi, 172 hlm,;ill 53 cm

Bahasa

ISBN/ISSN

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Klasifikasi

10 16 .116 (0003)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

manajemen agribisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

lubis

Versi lain/terkait

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