Image of Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Memilih Kredit Dan Kepuasan Nasabah Pada BPR Di Kabupaten Kampar (Studi Kasus Di Kecamatan Siak Hulu)
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Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Memilih Kredit Dan Kepuasan Nasabah Pada BPR Di Kabupaten Kampar (Studi Kasus Di Kecamatan Siak Hulu)

The purpose of research, to analyze the effect of each variable marketing mix customer satisfaction either directly or indirectly through the decision to choose a credit. Collecting data using questionnaires, distributed on 213 respondents were selected by proportional stratified random sampling method. Besides using the Partial Least Square as a Structural Equation Modeling (SEM).
The results of research found that the tendency of good marketing mix to choose a credit decision. This is due to the significant positive effect of product, promotion, and place process. Although declining, but the prediction model direct marketing mix together with the decision of choosing a credit to customer satisfaction with the trend still unfavorable. This is because the insignificant role of price, product, physical evidence, people / human resources, although significant, promotion, and place process. While the decision to choose a credit positive and significant impact on customer satisfaction.
Keywords : marketing mix, the decision to choose a credit, satisfaction, BPR in Kampar

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 216 (0018)
10 03. 216 (0018)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 216 (0018)
Penerbit
Pekanbaru : Universitas Riau – Pasca Sarjana – Magister Manajemen.,
Deskripsi Fisik
iv, 119 hlm.: ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 216 (0018)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PASCASARJANA (MAGISTER) MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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