CD Skripsi

Perbandingan Kualitas Pelayanan Indomaret, Alfamart, Dan Swalayan Terhadap Konsumen Di Kecamatan Tampan Pekanbaru

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The study aims to compare the quality of Indomaret, Alfamart and Supermarket services to customer in the Sub-distric Tampan Pekanbaru. This research was conducted on Indomaret, Alfamart and Supermarket on the road Suka Karya Sub-distric Tampan with 90 research samples obtained using accidental sampling. The data used are primary data and secondary data with methods of collecting data using questionnaires and observations. The technical analysis of the data used is the analysis of the validity test, reliability test, normality test and partial difference test (independent sample t test). The results of this study indicate that from the results of different tests for level of Indomaret, Alfamart and Supermarket in the Sub-distric Tampan Pekanbaru there are significant differences in the quality of service to Indomaret, Alfamart and Supermarket in Sub-distric Tampan Pekanbaru. From the results of the study it was found that Indomaret had better service than Alfamart and Supermarket in Sub-distric Tampan Pekanbaru.
Keywords : Service Quality (tangible, reliability, responsivenes, assurance, empathy), Customer

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 119 (0011)

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2019

Deskripsi Fisik

x, 95 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 119 (0011)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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